Thursday, June 11, 2009

The Life of Auto-Tune


According to wikipedia, Auto-tune is: a proprietary audio processor created by Antares Audio Technologies that uses a phase vocoder to correct pitch in vocal and instrumental performances. It is used to disguise inaccuracies and mistakes, and has allowed many artists to produce more precisely tuned recordings. In addition to being used to subtly change pitch, with some settings it can be used as an effect to deliberately distort the human voice.

Ironically, it also mentions the recent declaration of the "death" of Auto-tune by rapper Jay-Z, along with a quote from Kanye West: "We actually removed all the songs with Auto-Tune off of his album, to make the point that this is an anti-Auto-Tune album, even though I released an album that has all Auto-Tune!"

40 year old Jay-Z has announced, among other things, that only T-Pain, Lil' Wayne, & Kanye West " do it right" and are allowed amnesty to continue using the plug-in.

As a producer I look at Auto-tune in two ways: 1) like the definition says, it can be used as a pitch correction module to improve performance, or 2) it can be purposely used to distort the voice, or as I would actually say, create a new instrument which a fellow musician I know called quite logically: electric voice.

The term "electric voice" is applicable in order to fully understand my feelings about Auto-Tune (an effect that I currently utilize as what is called the "V-Vocal" plug in, on Cakewalk's Sonar 8). The perfect example is the history of the guitar in American music. Just imagine if Les Paul and Rickenbacker received protests by an elder musician such as Fletcher Henderson, proclaiming that "electrified guitar is dead! My next album will only feature acoustic guitars!" We would laugh at him today for being so out of sync with his times!

I have a very different appreciation for Auto-Tune. As a tool when used subtly, it can of course be a great help with any annoyances, pitch wise, and for that I think it's a helpful production tool. On the other hand, if a singer just cannot really sing in tune most of the time, and AT is being used as a crutch, then like the haters, I don't enjoy it too tough.

What I do like, is when AT is used as a new instrument, as with the "electric voice" example. Leave it to Hip-Hop to once again, as it did back in the 1980's with the SP-12, ingeniously pervert a new piece of musical technology for its own purposes. After all, who would ever have thought of testing the effects of AT on a rap verse (Lil' Wayne), retuning the various pitches of the speech patterns of rap? Hip-Hip of course! and when Kanye West wanted to experiment with melodies to hear his musical ideas (he never claimed to be a singer), AT was not only an effective tool, but innovated a brand new genre that other artists like Drake are now mimicking. Like it or not, music is moving forward. AT is a tool, an instrument, nothing more. Blame the player not the game, so to speak...and I personally like it.

Why? As someone raised up in the "purist jazz" tradition I have every reason to despise AT. Lots of my fellow performing musicians believe AT to be a tool of Satan. I have a different perspective. After countless years of pop and other musics being sung off-pitch, I for one, welcome the luxury to hear proper intonation in a melody. Exceptions? Sure.... noone wants to hear David Ruffin or Sam Cooke with auto-tune, but real singers are a rare breed these days in my humble opinion. I haven't heard many great singrs in pop culture in years and years. At some point it has to be less about ego and more about the listener and being kind to their ears, and AT makes those pitches sing out and reverberate in a new way. AT is the truth, literally. I also believe that the more the masses are exposed to the proper pitches of tones, the more they will attempt to sing or produce them. In short, Auto-tune is reteaching the masses how to HEAR! It's about time - they have become deaf for years. The long term effects I predict will be staggeringly positive.



I <3>

Wednesday, June 3, 2009

Yalloppin' Hounds coming with a new album!





















The Yalloppin' Hounds, my swing group, are coming forth with a brand new album called "Great Recesssion". In stores June 16th and definitely not to be slept on people!

Peep two singles from the album:


Great Recession ft. Peter Hartmann & G-Clef


Can You Make it Swing for Me? ft. Leigh Vaiano & Lord Sledge


enjoy and spread them around!

Monday, June 1, 2009

Attention artists: relationships are key!


I will never forget the time Jay-Z was on Hot97 and he was asked about running Def Jam Recordings.... He was asked how it is working on both sides of the game, and he pointed out that artists fail to realize there is a relationship and the end of every turn, and even mentioned a certain artist who had been publicly bashing the label and complaining that they didn't work his project properly. Jay-Z took this artist aside and asked him a few simple questions.. like...
" Do you know the name of the person who handles your radio promotion? Do you know the name of the person who handles merchandising?" Of course the answer was no, that the artists had failed to even make an effort to build a real relationship with any of these people who had been toiling so hard to make HIS record happen.

Which leads me to this short essay....


As someone who has survived and existed on both sides of the tracks within this business of music, I can safely say, that relationships: our ability to get along with others is KEY to success! Thinking negatively, acting paranoid, creating a contentious, adversarial environment is totally counterproductive to a successful run between artist and businessman. Yet and still, how many artists are, as I always call it, open for business? Very very few, and in today's music game, it is exactly those who make it. Artists must be open for business.

Labels or agencies, are run by people, who have other people working for them. If an artist chooses to abuse or neglect the relationship between himself and these people, take a guess what can happen! Everything involving relationships has a psychology to it.. for example; we all know about successful artists buying the whole staff of a record label lunch, flowers, champagne, etc.. and for what is this done? Simply put: the result is the people tend to want to work harder for this individual! Artists, imagine this scenario: all day long, and all week long, the staff of a record label have one name on their minds and out of their mouths: YOURS! This is because all day long they are basically selling and promoting you.. making clientele a believer in YOU! This is often a very thankless vocation for those working on projects, because as we know.. how many are artists themselves just looking for an angle or a break in the biz! So here you have... an artist who then calls up with a harassing, menacing tone, or makes threats, or acts generally selfish and belligerent.. to what end? All these good, hard working people who are trying to get behind YOU as a product now feel like shit about it! That is definitely not a good look! Even a caveman can guess what happens to your project next....

Just my two cents... something to keep in mind, artists!!!